Challenges
- No website – The client had no digital presence, making it hard for customers to find them online.
- Limited menu photos – A lack of high-quality food images made showcasing their offerings difficult.
- No Google My Business (GMB) setup – Their restaurant wasn’t ranking in local search results, reducing foot traffic.
- No online ordering system – Customers couldn’t place takeout or delivery orders online, limiting revenue opportunities.
The Solution
I implemented a comprehensive digital transformation strategy that included:
- Website Development:
Built a modern, responsive website using WordPress + Visual Composer, ensuring an intuitive and user-friendly experience. - Email Marketing Integration:
Set up Mailchimp to collect email signups via a website pop-up, helping LukasBBQ run promotions and retain customers. - Google My Business (GMB) Setup:
Claimed and optimized their GMB profile to boost local SEO rankings, helping them appear in Google Maps searches. - Online Ordering System:
Integrated an ordering system that sends orders directly to a kitchen tablet, streamlining takeout and delivery.
Deliverables
- Custom WordPress website (Responsive & mobile-friendly)
- Optimized Google My Business Profile for better local search visibility
- Email capture system with Mailchimp integration
- Online ordering system with real-time kitchen integration
Results & Impact
- Increased local search visibility – The restaurant now appears in Google’s “near me” searches for BBQ restaurants.
- Boosted customer engagement – Email sign-ups and promotions led to repeat customers.
- Seamless online ordering – Orders now go directly to the kitchen, improving order accuracy and efficiency.