Challenges
- Outdated Website Design – The original website was 6 years old and needed a modern refresh.
- Framework Migration Issues – Transitioning from Visual Composer to Elementor led to excessive shortcode clutter on the pages.
Maintaining SEO & Link Structure – Old URLs and unwanted pages needed restructuring to avoid broken links and preserve SEO rankings.
Content & Visual Upgrade – The client needed high-quality photos for: - New website design
- Social media advertising campaigns
- Physical marketing materials (menus, flyers)
Ad-Ready Website – The site needed to be optimized for ongoing social media ads to drive both online and in-store sales.
The Solution
- Website Modernization: Completely redesigned the site using Elementor for a more visually appealing and faster-loading experience.
- Shortcode Cleanup: Manually reviewed and removed all unnecessary shortcodes left behind by Visual Composer.
- SEO & Link Structure Optimization:
- Used SEMRUSH to analyze and restructure URLs.
- Implemented 301 redirects for old pages to maintain SEO rankings and prevent broken links.
High-Quality Photography: Coordinated a professional photoshoot to capture: - Menu items for a more appetizing online ordering experience.
- Restaurant interior & branding materials for marketing use.
Ad-Optimized Setup: Structured the site for high-converting social media ads, ensuring clear call-to-action buttons for online orders and store visits.
Deliverables
- Fully redesigned website using Elementor
- SEO-optimized pages with proper redirects
- High-quality restaurant photography for digital & print marketing
- Ad-ready site structure for social media marketing
Results & Impact
- Modern, faster website – Improved user experience & reduced load time.
- Better local SEO rankings – Preserved search rankings with proper 301 redirects.
- Higher engagement on online menu – New food images made the ordering process more appealing.
- Ad-ready platform – Website now has pixels and tracking codes setup with ongoing Facebook & Instagram ads to drive traffic & sales.
Results & Impact
- Modern, faster website – Improved user experience & reduced load time.
- Better local SEO rankings – Preserved search rankings with proper 301 redirects.
- Higher engagement on online menu – New food images made the ordering process more appealing.
- Ad-ready platform – Website now supports ongoing Facebook & Instagram ads to drive traffic & sales.