Challenges
- Outdated Website Design – The existing website was built on an aging theme that was no longer supported, causing compatibility issues.
- Elementor Update Issues – The outdated theme broke the site whenever Elementor was updated.
- Website Performance Issues – The client wanted to improve Google PageSpeed scores and Core Web Vitals for better user experience and SEO.
- Large-Scale Website Migration – The site had hundreds of pages and thousands of visitors, requiring careful URL mapping to maintain SEO integrity and avoid downtime.
The Solution
- Full Website Redesign: Migrated the entire site to a modern, lightweight WordPress theme while ensuring full compatibility with Elementor.
- Performance & Speed Optimization:
- Compressed images & implemented lazy loading.
- Minimized CSS, JS, and HTML for faster page loads.
- Integrated Cloudflare CDN to enhance global loading speed.
- Leveraged server-side caching for optimized performance.
- SEO & Link Integrity Preservation:
- Conducted a full site audit to identify crucial URLs.
- Used 301 redirects to prevent broken links & maintain SEO rankings.
- Ensured proper metadata, structured schema, and internal linking.
- Core Web Vitals Enhancement:
- Improved First Contentful Paint (FCP), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) scores.
- Achieved significant Google PageSpeed score improvements.
Deliverables
- Modern, fully redesigned website using a supported WordPress theme
- Enhanced Google PageSpeed & Core Web Vitals performance
- SEO-optimized migration with 301 redirects
- Integrated Cloudflare CDN & caching for better performance
Results & Impact
- Seamless migration with zero downtime – Ensured smooth transition for thousands of visitors.
- Google PageSpeed Score Improved – Significant boost in performance metrics.
- Maintained SEO rankings – All critical pages remained indexed & properly structured.
- Future-proofed website – The new theme allows for easy updates without compatibility issues.